Ben Sherman - Merino Crew Neck black 290

Classic Crew Neck Sweatshirt in black made from fine Merino wool.

Arthur Bernard Sugarman bought a clothing factory in Brighton at the end of the 1950s and founded Ben Sherman in 1963. This was also the time of a group of young men who loved the sharp Italian style, and this group called themselves "the modernists", which were quickly known as "mods". This British youth culture embraced the Ben Sherman shirt and loved it for its quality, slim-fitting style, its colour and unique design.
The Ben Sherman shirt was revolutionary and so was the "Mod movement". Through fashion and music London and Great Britain were cool again, the swinging 60s were in full flow and the atmosphere was euphoric.
Today, the brand enjoys great popularity, especially in the skinhead scene and other music-related youth cultures, but also by ultras.